In an era when every brand claims to be "AI-powered" and every agency promises algorithmic miracles, the marketing world desperately needs a voice capable of separating genuine signal from self-serving noise. That voice belongs to Miklós Roth — and in 2026, he has channelled a decade of hard-won expertise into a landmark book that is already reshaping how European marketers approach the intersection of artificial intelligence and growth strategy.

Signal Over Noise, now available on Amazon, arrives at a critical inflection point. AI tools have proliferated at a dizzying pace, leaving marketing professionals simultaneously overwhelmed and underwhelmed — overwhelmed by options, underwhelmed by results. Roth's answer is not another hype cycle manifesto. It is a rigorous, practitioner-first framework for building AI marketing strategies that actually compound over time.

"Most marketers are drowning in data but starving for insight. The signal has always been there — the skill is learning to hear it above the noise."

Who Is Miklós Roth?

Miklós Roth is the founder of Roth Creative, where his AI marketing work has earned recognition from clients across Central Europe and the DACH region. Operating at the crossroads of creative strategy, search engine optimisation, and machine learning, Roth built his reputation by doing what few consultants attempt: making abstract AI concepts immediately actionable for real businesses.

His AI marketing és SEO ügynökség (AI Marketing & SEO Agency) serves clients who need more than buzzwords — they need measurable pipeline growth. That philosophy of ruthless pragmatism underpins every chapter of Signal Over Noise.

Profile

A European Perspective on AI Marketing

What distinguishes Roth from the legion of self-proclaimed AI marketing gurus is his deeply European perspective. While much of the AI marketing discourse originates from Silicon Valley, Roth draws on data and case studies from markets that operate under different regulatory, cultural, and economic conditions. His European marketing insights platform has become a trusted resource for strategists who need nuance, not one-size-fits-all templates.

His agency footprint extends from Vienna — where his SEO Agentur Wien serves the Austrian market — to Zurich, where SEO Agentur Zürich addresses the demands of Switzerland's precision-driven business environment. This breadth gives Roth an unusually wide-angle view of how AI marketing plays out across diverse regulatory and linguistic landscapes.

"The European digital market rewards marketers who understand local context. AI amplifies your strategy — but your strategy must be grounded in cultural intelligence first."

What Signal Over Noise Delivers

A Framework Built for Practitioners

Rather than cataloguing AI tools that may be obsolete by the time the reader finishes the chapter, Roth teaches a durable decision-making framework: how to identify which marketing signals carry genuine predictive power, how to structure AI workflows around those signals, and how to measure impact in ways that resonate with business stakeholders — not just marketing dashboards.

Real-World Case Studies

The book draws on campaigns across e-commerce, B2B SaaS, and professional services — markets where the pressure to demonstrate ROI leaves no room for theoretical niceties. Readers will find both the wins and the instructive failures that shaped Roth's methodology. For context on the evolving academic landscape behind these strategies, Roth cites foundational research available through Cambridge University Press's marketing resources, bridging rigorous scholarship and street-level execution.

SEO in the Age of Generative Search

One of the book's most anticipated sections tackles the seismic shift in search behaviour driven by large language models. How should brands position themselves when AI-generated answers displace traditional blue-link results? Roth's answer — grounded in his SEO agency work across three countries — is detailed, contrarian, and eminently practical.

Resources

Learning Resources & Further Reading

For marketers who want to deepen their knowledge before — or after — reading the book, Roth maintains a curated ecosystem of online resources. His online marketing strategy hub covers foundational and advanced topics, while digital marketing case studies provide illustrated examples of the principles in action.

Together, these platforms — alongside the book itself — form an integrated learning journey designed to take marketing professionals from AI-curious to AI-confident in a structured, measurable way.